About the Program Launch your career with a BA in Advertising & Public Relations
The Bachelor of Arts in Advertising and Public Relations develops knowledge and skills in advertising and public relations as well as practical understanding of the role these fields play within contemporary integrated communications.
This dual track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in ethical and moral principles of persuasive practice. The advertising track further examines advertising鈥檚 influence on society, both within national and international contexts, while the public relations track emphasizes writing and presentational skills aimed at internal and external audiences.
Students take courses that prepare them for the world鈥檚 job market including advertising and public relations planning, creative design, research, and promotion.
In addition, our location in the Miami area allows students to explore unique听internship opportunities听within the region鈥檚 numerous advertising and public relations agencies, private corporations, and non-profit groups.
Upon graduation, students will be prepared to:
- Develop effective advertising and public relations campaigns,
- Understand how research, strategy, and positioning interact in the context of professional communication efforts,
- Craft original and creative promotional materials,
- Communicate effectively with clear writing and presentational skills,
- Plan effective media strategies that employ complex promotions across media platforms, and
- Apply sound ethical principles in the practice of advertising and public relations, including sensitivity to the social impact of these fields in differing cultural and global contexts.
You will be equipped with the tools and knowledge to enter a variety of professions such as advertising, online media, radio, television, public relations, theater and the performing arts, government and politics, business, law, and social services.