香港六合彩官网开奖

Advertising & Public Relations (BA)

College of Arts and Sciences

About the Program Launch your career with a BA in Advertising & Public Relations

The Bachelor of Arts in Advertising and Public Relations develops knowledge and skills in advertising and public relations as well as practical understanding of the role these fields play within contemporary integrated communications.

This dual track program exposes students to research-based strategic planning, development of creative materials for multiple communications platforms, and innovative uses of media for promotion, all grounded in ethical and moral principles of persuasive practice. The advertising track further examines advertising鈥檚 influence on society, both within national and international contexts, while the public relations track emphasizes writing and presentational skills aimed at internal and external audiences.

Students take courses that prepare them for the world鈥檚 job market including advertising and public relations planning, creative design, research, and promotion.

In addition, our location in the Miami area allows students to explore unique听internship opportunities听within the region鈥檚 numerous advertising and public relations agencies, private corporations, and non-profit groups.

Upon graduation, students will be prepared to:

  • Develop effective advertising and public relations campaigns,
  • Understand how research, strategy, and positioning interact in the context of professional communication efforts,
  • Craft original and creative promotional materials,
  • Communicate effectively with clear writing and presentational skills,
  • Plan effective media strategies that employ complex promotions across media platforms, and
  • Apply sound ethical principles in the practice of advertising and public relations, including sensitivity to the social impact of these fields in differing cultural and global contexts.
View Curriculum What can you do with this degree?

You will be equipped with the tools and knowledge to enter a variety of professions such as advertising, online media, radio, television, public relations, theater and the performing arts, government and politics, business, law, and social services.

Program Highlights

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Hands-on Experience

Books School

Academic Support

Facilities

Exceptional Facilities

Selected

Internship Programs

  • person-arrow-star

    Hands-on Experience

  • Books School

    Academic Support

  • Facilities

    Exceptional Facilities

  • Selected

    Internship Programs

About the Program Interdisciplinary Minor in Advertising

An Interdisciplinary minor in advertising allows students from across the university to take classes that contribute to their understanding of the most persuasive component of marketing communication. This flexible program allows students the opportunity to explore areas of interest, including strategic thinking, the creative process, digital publishing, mobile and digital advertising placement, global advertising trends and the impact of advertising on society.听

Students in Graphic Design, Marketing, Business, Psychology, Political Science and other cognates in Communication will find obvious relevance in a minor in advertising.

View Curriculum

About the Program Minor in Public Relations

The minor in Public Relations (PR) provide students with an understanding of how PR practitioners manage relationships between the organizations they represent and their many stakeholders. Students develop writing skills tailored to multiple platforms, strategic thinking, research skills which they apply to relationship and reputation management. Students understand persuasion and communication and management of crises.

Those with a background in PR work in public relations and advertising agencies, multiple media platforms, business settings, non-profit and governmental venues.

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Communication and Media Studies (BA) Internships

All students in the Department of Communication have the opportunity to complete an internship as part of their curriculum. Our proximity to the Miami-South Florida area offers our students many exciting opportunities in television, radio, advertising, public relations, magazines, newspapers, business and marketing.

As an international media hub, Miami is home to a wide variety of choices, from traditional television and radio stations, to advertising and public relations agencies and digital media in all communication disciplines.

Some of the organizations our students have interned with include:

Intern

The Miami Heat

Intern

Miami Herald

Intern

NBC 6

Intern

Y100 WHYI FM

Intern

Ocean Drive Magazine

Intern

Sun-Sentinel

Intern

Zimmerman and Partners Advertising

Intern

Sony BMG Music Entertainment

  • Intern

    The Miami Heat

  • Intern

    Miami Herald

  • Intern

    NBC 6

  • Intern

    Y100 WHYI FM

  • Intern

    Ocean Drive Magazine

  • Intern

    Sun-Sentinel

  • Intern

    Zimmerman and Partners Advertising

  • Intern

    Sony BMG Music Entertainment

Florida Public Relations Association (FPRA) Student Chapter

Students in the Advertising and Public Relations program and in other related fields are encouraged to join the FPRA鈥檚 student chapter. 香港六合彩官网开奖 represents not only the 13th student chapter, but also thefirst chapter听of the Florida Public Relations Association in the South Florida Region.

The 香港六合彩官网开奖 U Chapter is an on-campus, semi-professional organization designed to build strong relationships with fellow students, faculty, and business leaders across Florida.

By joining the FPRA at 香港六合彩官网开奖, you will experience benefits such as:

  • An invitation to the FPRA Annual Conference in Orlando, FL
  • Eligibility to apply to take the exam for The Certificate in Principles of Public Relations in your final year
  • Hands-on learning experiences through service-learning with our community partners
  • Networking opportunities
  • An invitation to participate in the annual FPRA event on campus
  • A low-cost yearly membership
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Admissions Overview Getting Started

From application to graduation, we support you every step of the way. Apply anytime, anywhere.香港六合彩官网开奖 accepts applications on a rolling basis. However, it is in your best interest to apply as soon as possible. Some majors require extra information for acceptance into specific programs. See what you need to apply, since general admission doesn't guarantee acceptance into all majors.

As part of 香港六合彩官网开奖's diverse, close-knit community of 3,000 undergraduates, you鈥檒l grow and build lifelong relationships. With a 15:1 student to faculty ratio, you'll thrive thanks to individualized instruction and professors who are experts in their fields. The best part? You鈥檒l leave college with the skills you need to succeed and little debt; we work to make school affordable through merit-based scholarships and financial aid.

Apply Now!

Start your application today. In just a few years, you'll graduate with a degree from a highly-respected, affordable university.

Admissions Overview Are you a Transfer or an International Student?

You can apply to 香港六合彩官网开奖 whenever it鈥檚 convenient for you. We accept applications on a rolling basis, but it鈥檚 always better to apply sooner than later. You鈥檙e considered a transfer applicant when you have at least 12 college level credits from a regionally accredited college or university. Remember, you may have to apply separately to specific programs, so please review the academic requirements for your intended major.
If you are an international student, applying as early as possible is in your best interest in order to allow ample time for immigration processing. Please note that general admission to 香港六合彩官网开奖 does not guarantee acceptance into all academic majors. Also, please be aware that admission to 香港六合彩官网开奖 does not guarantee that you will be granted a student visa by the United States Embassy or Consulate in your country of origin.

Financial Aid Affordable for you.

If you鈥檙e a full-time, degree-seeking undergraduate, you may qualify for our merit-based scholarships with awards up to $17,000, based on your cumulative GPA and standardized test scores. Scholarships are available for freshmen (including test optional), transfers, international, DACA, and Dreamer applicants. Using your admissions application, we automatically determine your eligibility.

More than 90% of our students receives some form of financial assistance. Apply to see if you qualify for a full array of federal and state financial aid programs. Just submit a Free Application for Federal Student Aid (FAFSA). Complete it as soon as possible since funds may be limited. 香港六合彩官网开奖's federal school code is 001466. Curious about qualifying? Take a look at our Net Price Calculator.

Cost of Attendance Tuition and Fees

Explore our scholarship system to see if you qualify for scholarships funded by alumni, private donors, corporations, and others.

You can use the 香港六合彩官网开奖 Scholarship System to find other scholarship opportunities that you may be eligible to receive:

  • Answer as many questions as you like鈥攖he more questions answered, the more scholarships you鈥檙e matched to
  • Be automatically considered for many of the scholarships available at 香港六合彩官网开奖
  • Do a keyword search for scholarships and review the criteria to see if your qualifications are a match
The scholarships are funded through contributions from private donors, alumni, faculty, staff, parents, campus organizations, and corporations.
香港六合彩官网开奖 Scholarships

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