Certified Digital Marketing Professional + Professional Certified Marketer

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Certified Digital Marketing Professional + Professional Certified Marketer

DIGITAL MARKETING COURSE DETAILS

Dates: New Sessions begin on the first of each month

Time: 30 hours; Flexible Online Learning 鈥� dynamic video presentations and practical learning activities (including tutorials and exercises)

Cost: $1955

The two top Digital Marketing Certifications in the USA:

Professional Certificate in Digital Marketing + Professional Certified Marketer from American Marketing Association

Digital Marketing Institute and American Marketing Association

Two Great Marketing Leaders. One Powerful Course. Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual online digital marketing certifications.

Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Why should you take this digital marketing training program?

Through dynamic video presentations and practical learning activities (including tutorials and exercises), you will acquire a hands-on learning experience that will enable you to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques, and skills required in order to develop, plan and implement an effective digital marketing strategy.

You can expect to:

Gain a holistic understanding and competency in the key areas of digital marketing
Learn durable skills so you can stay relevant, no matter what鈥檚 trending
Join a community of like-minded marketers and industry experts
Keep learning with Continuous Professional Development (CPD) on Marketing Topics

By the end of this comprehensive digital marketing training, you will be able to:

Increase your website鈥檚 visibility through search engine optimization (SEO) techniques
Drive qualified traffic to your website through pay-per-click (PPC) advertising
Execute social video and digital display campaigns
Capture, segment, and manage email subscribers in order to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your organization

Upon successful completion of a three-hour computer-based examination, you are awarded two of the world鈥檚 most widely recognized digital marketing certifications 鈥� the DMI certification and the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).

As a certified digital marketing professional you get the confidence you need to create and steer transformative and revenue generating digital marketing strategies for organizations of any and all sizes. You will also receive a globally recognized certified professional badge to display on your LinkedIn profile, while also gaining access to the MyDMI membership platform to maintain your skills as you continue to learn and grow, to network, and to gain valuable CPD points.

Certified Digital Marketing Professional Course Topics

The digital marketing course is comprised of ten modules, which provide in-depth coverage of all the key disciplines required for best practice digital marketing.

2. Content Marketing

This module explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You鈥檒l be able to connect content to the Buyer鈥檚 Journey and understand how to engage your audience in a meaningful way. It covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods. The module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.

3. Social Media Marketing

This module introduces the key social media platforms for digital marketing, and it demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience, and it demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms鈥� native analytics tools to derive deeper audience and campaign insights.

4. SEO (Search Engine Optimization)

This module begins with the fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers how to boost online conversions to help stand out in today鈥檚 fiercely competitive online marketplace and ensure the best possible ROI.

5. Paid Search (PPC) Using Google Ads

This module begins with the fundamentals of paid search, and it demonstrates how to implement and manage paid search campaigns using Google Ads. Beginning with keywords and keyword research, you鈥檒l be able to create your search campaigns from the ground up. It explains how to manage paid search advertising budgets, and how to optimize your campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics.

6. YouTube and Display Advertising

This module begins with the fundamentals of Display and Video advertising, and it demonstrates how to set up and manage a YouTube channel. It covers the ad formats available on the Google Display Network and YouTube, and it shows how to set up and manage Display and Video campaigns. It also explains how to effectively target and remarket to audiences with display banners and video advertising. The module concludes by identifying the key metrics and tools to use to analyze and optimize the effectiveness of Display and Video campaigns.

7. Email Marketing

This module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, engagement, and the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The module introduces key email marketing tools and techniques, and it explores subscriber list and email design best practices. It covers how to create, test, and optimize an email campaign that maximizes email open and click rates and provides an overview of the value provided by marketing automation tools.

9. Analytics with Google Analytics

This module begins with the fundamentals of web analytics. It also examines the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data. You鈥檒l learn how to set up and configure Google Analytics, and install Google Analytics tracking code and link it to your website. The module covers setting website goals to analyze performance and analyze customer conversion journeys. It also provides comprehensive detail on how to use Google Analytics reports and features to monitor and analyze digital campaigns.

10. Digital Marketing Strategy

This module identifies the core components of an effective digital marketing strategy, and it explains how to develop an effective budget plan and measure the ROI for digital activities. It covers how to set clear and actionable objectives and measurable KPIs, as well as the key research activities to undertake to guide channel selection and messaging. It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals. The module concludes by explaining how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.

Is this program for you?

This online digital marketing certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Pearson Vue Exam

DMI uses the Pearson VUE test center network which has over 5,200 centers in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

麻豆果冻 the Digital Marketing Institute

麻豆果冻 the Global Industry Advisory Champions

麻豆果冻 the American Marketing Association

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Global Industry Advisory Champions (GIAC), comprised of the world鈥檚 largest and most influential brands.

The GIAC works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the GIAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today鈥檚 digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.

The industry recognizes what DMI does because we work with the best people and we鈥檙e helping to move the whole industry forward. We have created a 27 person panel of diverse influencers, thought leaders, tech gurus and C-suite change-makers called the Global Industry Advisory Champions.

These people don鈥檛 just play the game 鈥� they are the game. Hailing from the USA, Europe and Asia, the Champions have millions of followers, win awards, get published globally, manage multi-site teams and multi-million dollar budgets and are right at the edge of new and fast as well as established and influential. They provide crisp industry ideas, research, commentary and new best practices. The DMI works with them year- round to deliver better - sharper products; a clearer, more meaningful Product Roadmap. And they develop hot content and webinars exclusively for DMI Members, and for you.

At the core of the Global Industry Advisory Champions work is the identification of current and future trends, contributing to best practice advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses.

As the largest community-based marketing association in the world, AMA is trusted by marketing and sales professionals to help them discover what鈥檚 coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM庐 professional certification, premiere academic journals, and industry-leading training events and conferences.

麻豆果冻